Why I've Stopped (actively) Watching "Big" Booktubers

February 17, 2018

Hello friends!

* I'd like to preface this post by saying that not all of the things I'm going to discuss apply to all channels. These are purely opinion-based statements on a few things related to a variety of larger channels.

Today I thought I would do a discussion post of sorts since it's been quite a while since I've written one! I was thinking about booktube when I realized that it's been FOREVER since I've actually watched a booktube video. Fun fact: booktube was one of the reasons why I became a reader. I first started watching Christine from PolandbananasBOOKS and Kat from Katytastic back in... 2011, I believe. From there, I started to watch more and more booktube which, ultimately, led to my obsession with buying hardcover books. (RIP my bookshelf in 2012 because it filled up real fast xD). 

Flash forward to 2018.

It's been many a month since I've watched any booktube. Why? It's because I feel like, in a lot of ways, booktube has evolved (and not for the better). 

This definitely isn't something that bothers everyone but it's been bothering me a lot lately. It's not just booktube but around social media *COUGH* INSTAGRAM *COUGH* as a whole. Anyways, a lot of the popular booktubers are getting sponsorship's and opportunities to work with publishers. There's absolutely nothing wrong with that! I'm all about booktubers getting that coin from doing something they love. And, let's admit, getting to work with publishers is SO COOL. My problem is with sponsored content being one of the only things that's being posted. This could range from book hauls to book reviews. I just feel that, for me personally, passion is such a huge part of the book community. Whether you run a booktube, a book blog, a bookstagram, etc. If you're not truly passionate about what you're putting out there then people will be able to tell. 

When I say representation is lacking, I mean in both the books being talked about and the people talking about books. Pretty much all (if not all) of the bigger youtuber's are white. While there's nothing wrong with being white, it would be great to see more poc make it big on booktube. 
Relating back to my previous mention of sponsored content... sponsorship's are also going to affect the books being talked about. I now have a really hard time trusting big booktubers due to the incident with Carve the Mark back in late 2016/early 2017. Yes, maybe all the booktubers who read and reviewed CRM loved it and gave it the exact same rating coincidentally. But this incident really leads me to think about whether or not the book would have been received differently if it had been reviewed by a greater variety of voices in the community before its release. 

If you're looking for some good poc youtubers then I'll always recommend: CamXan, and Alyx because they're all amazebeans. 

While I may be a girl obsessed with books, I still need a break from time to time. Since I've increased the amount of books I read in a year, I've also stopped watching a ton of booktube. I still watch a lot of Youtube but, it's more often than not, not related to books. I've said this before and I'll say it again: Once you make something you love into a chore it will no longer be something you enjoy doing. School has started to take up most of my time and I find myself needing a break from books more than I once did. While I wouldn't say that I've "grown out of" booktube, I'd definitely say that it's not really my thing anymore. I'll always look back on my first encounters with it fondly, though.  

How do you feel about booktube?
Do you feel as if the booktube community has changed?

Thank you so much for reading and have a magical day!

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